How a Chinese social media app made it big in the U.S.

 

Move over Snapchat, there's another app where teenagers are flocking to post their selfie videos.


With more than 100 million users worldwide, musical.ly is the first social media app out of China that's hit the jackpot in the United States. It's filled with teenage girls and 20-somethings making funny faces into their smartphone cameras as they lip sync and mime the lyrics of hit songs.
Image result for MUSICAL.LY LOGOThe formula clearly works. Musical.ly has attracted celebrities like Ariana Grande, partnered with the NFL and turned several American teenagers into online stars.
Its success as a Chinese app in the U.S. is "frankly unique," said Danielle Levitas, head of research at analytics firm App Annie.

  Alex Zhu the co-founder and His team in shanghai launched the app in English and Chinese. Once the downloads in the U.S. started to take off, they decided to focus solely on that market. It's now where most of the app's users are based.
Zhu describes American teenagers as "the golden market" for new social media platforms. "They have time and creativity, and they share things all the time on social media, in school, and on the school bus," he said.

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