YouTube ditches unskippable 30-second ads

YouTube is to scrap "unskippable" 30-second advertisements on the video-streaming service, from 2018.
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Google confirmed the plan to the BBC's Newsround programme, saying it wanted to focus on "formats that work well for both users and advertisers".
Long unskippable adverts are seen as a nuisance by many viewers, and Google has introduced shorter formats.
One media agency said the move reflected the difference between online video and linear television services.

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