Five tips for choosing catchy hashtags for social media campaigns

Image result for social media iconsHashtags are very important because they make it easier to find information about a particular theme, campaign or content. They can also be used to get the attention of your audience, especially if they are catchy. So if you are doing a social media campaign and thinking of choosing a hashtag, here are five tips for selecting one:
  • Keep it as short as possible
This is very difficult but you don’t need a lengthy hashtag for your campaign. A very good idea is to use the same amount of characters for your Twitter handle, which is nine, for your hashtag. If you can’t do this, just ensure it is not too long. An example is #JumiaHospitalityReport.
  • Ensure that it’s unique
Using a hashtag someone else has used will only make it hard for you to sort the information related to your campaign. So, do a bit of research to confirm if it has been used or not.
  • Make your hashtag relevant
If your social media campaign is focused on football, you don’t select a hashtag that is completely dissimilar. There must be a correlation. The hashtag should be able to showcase your brand.

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