Seven reasons your business should be on YouTube
A report by Google recently stated that YouTube is going to be a dramatically more important piece of marketing mix in the future. Over 69 per cent of marketers plan on increasing their use of YouTube. Many say it will be the single biggest area of focus in 2017 and Google several years ago set up the YouTube spaces in London, Berlin, New York, Paris, Toronto, Los Angeles, Tokyo and Mumbai.
The Director, Europe, Middle East and Africa, YouTube, Ben McOwen Wilson, said, “We have plans to take the YouTube spaces to Lagos in Nigeria, South Africa and Kenya.”
Just because every marketer is using a particular tool does not always mean you should be using it too – just saying. However, it may be a clue that it is worth checking that tool out to see if it makes sense for marketing your business. Also, as a rule of thumb, if your competitors are using a particular tool well, it is even more important to check it out!
What may be a reason your business should be using YouTube? Check out these seven reasons why using video marketing on YouTube may be the right choice to help you build your brand.
- It’s in the numbers
Just because everyone is using it does not necessarily mean you should. That said, the fact is that there are a lot of people and lots of videos there. With over two million videos watched each day, it makes sense to market using videos. So, you need to be on YouTube.
- It’s where your customers want to find you
Let’s face it, when it comes to explaining something, the way you naturally speak is almost always better than trying to write it out. Your customers know this too, and when they want to have something explained to them, YouTube is where they go to learn.
- It’s the second largest search engine
Surprised? Maybe you thought it would be Yahoo or Bing! The fact is that YouTube is the second largest search engine after Google. So, having content here that is optimised to be found by someone looking for your product, service, or niche just makes sense!
- It’s owned by Google
We know this can get confusing, but bear with us, okay? When it comes to boosting your Search Engine Optimisation, Google properties are a good bet. Make sure to fill-out your profile completely and please do not forget adding the URL for your website. Label your videos appropriately and include relevant terms for your niche. This will continue to boost your authority in the eyes of Google, and you’ll gain SEO juice from it.
- Embedding
One of the best things about YouTube videos is how many different places you can embed them and how easy it is. You can embed videos in your blog and on your social media platforms. It is just way too easy to share your valuable content with your audience!
- Easy to make
YouTube videos are easy to make. No special equipment is needed! As you get more involved in this aspect of marketing, you can choose to purchase a few pieces of equipment to make it easier. However, just starting out, you really can get away with the camera on your iPhone or your webcam on your laptop! People will forgive you if your visuals aren’t perfect, but the one thing they won’t struggle through is poor quality audio. If you can pick up an inexpensive microphone to make your audio recording clearer, you will be ahead of many other marketers on YouTube.
- YouTube can make the interaction between the buyer and seller more real
Video can make the interaction between the buyer and seller more real by letting the seller demonstrate a product or service in a very realistic way. For brands that exist only online, YouTube marketing creates a way to do total lifestyle marketing unlike any other medium.
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