Snapchat making updates on Ads

Image result for images of snapchat logo

Snapchat is indeed growing by the day and it is not surprising the company is moving towards Ad business. Snap is testing two major features and this video ads will be inserted between stories which will make advertisers to meet their target when it comes with sales.

Indeed, with Snap Ads, advertisers can take snapchat users out of the app and direct them to other apps if the user has downloaded on their device. Although Snapchat already offers a similar experience through its Integration with Uber, but right now advertisers can now pay for access

For example, a Telecommunication company could purchase a Snap Ad after users see 10 second video, they are directed to swipe up. Instead of showing the traditional web- view, users may be directed into another app. If they don't have the necessary app downloaded, they could be brought to a page where the app could be downloaded.

Be that as it may, in as much we can commend the laudable strategy from Snapchat, on the other hand, one can deduce that Facebook (Instagram) is offering something similar to Ads. Hence, people might not really related with Snapchat simply because it might not be user friendly

However, while it has become popular for Facebook to copy Snapchat on customer features, it seems that Snapchat is following Facebook lead in advertising

Comments

Post a Comment

Popular posts from this blog

Varsity challenges youths on technology advancement

Image
As Nigeria hopes to revive the economy through the non-oil sector, especially through the Information and Communications Technology (ICT), students and youths have been challenged to take up skills in technology. Making this charge is the Vice Chancellor of The Paul University Awka, Venerable Prof  Uche Isiugo-Abanihe, when the school joined the world to mark her first ever Computer Science Education Week. Technological innovation is not just for computer science study, as there is hardly any sector in Nigeria that can flourish today without ICT, which is a potent tool to lift the nation out of recession if fully embraced by the youths, who make up the highest percentage of Nigeria’s population. He applauded the feats of the students of Paul University, who built mobile and web apps to meet the needs and solve societal problems. While applauding the Founder of Women in Technology of Nigeria (WITIN), Mrs. Martha Omoekpen Alade, for bringing the Young Coders Club to
Read more

YouTube ditches unskippable 30-second ads

Image
YouTube is to scrap "unskippable" 30-second advertisements on the video-streaming service, from 2018. Google  confirmed the plan  to the BBC's Newsround programme, saying it wanted to focus on "formats that work well for both users and advertisers". Long unskippable adverts are seen as a nuisance by many viewers, and Google has introduced shorter formats. One media agency said the move reflected the difference between online video and linear television services. Read more
Read more