FACEBOOK NOW OFFERS AUTO-SUBTITLING FOR PAGE VIDEOS

Facebook has quietly rolled out its auto-subtitling function for videos to Pages in the United States.
The feature, which was released exclusively for video ads in February 2016, provides captions for English-language clips through an automated process. Facebook confirmed to TechCrunch that it began rolling out the function to Pages in October.
facebook captions pages video instant articlesVideo captions on Facebook are powered by voice recognition, allowing Pages and marketers to manually edit the transcriptions in case of errors. Over time, as more people use the AI-assisted subtitling system, it could develop into a powerful tool — especially since the social network itself predicts that by 2021 video will generate 70 percent of its traffic.

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