Apple Music attracts 20 million subscribers in 18 months

It is important to note that Apple music emphatically said it will continue to tie artiste to exclusive deals, as its number of paid subscribers passes 20 million for the first time
Indeed, their popularity has helped reinvigorate the music industry, which recently saw its first big gain in revenue for 20years which is largely due to a 45% increase in streaming revenue with sites like Apple, Deezer, Tidal and spotify charging 10 million pound per month for instant access to millions of songs

However, it must be mentioned that they have been criticism of putting albums behind a streaming paywell which can harms fans and also artistes.Notably Kanye West, who said Streaming companies are killing the music industry- despite releasing his own album as an exclusive on Jay Z's Tidal service

In the final analysis, the main purpose of streaming companies is undoubtedly to attract new customers- and Apple has gained three million new subscribers in the last 3 months. The tech company said 60% of its users had not downloaded a song form the iTunes stores over the last 12 months suggesting they were a "whole new audience"

Thus, Apple music was launched 2015 and has swifly become the second biggest player in the market behind spotify which boasts 40 million subscribers