Facebook is updating the News Feed algorithm to get rid of spam and click-bait
Facebook is updating its News Feed algorithm in an effort to rid its site of spam and click-bait.
The social network’s content clean-up process began in earnest in 2014 but was renewed in August of last year when it developed its own take on a click-bait targeting system akin to an email spam filter. The move pre-empted the company’s broader strategy to tackle fake news, kicked off in late 2016.
On Tuesday, Facebook announced it is adding signals to its News Feed algorithm to identify "authentic" posts from people and pages. The implementation process saw Facebook categorise Pages it identified as posting spam or trying to directly ask users for likes, comments and shares in order to boost content.
The company used this data to train a model that continuously detects whether posts from other Pages are likely to be authentic. Facebook claims one indication that a publisher may be posting misleading items is if people keep hiding its posts.
SOURCE
The social network’s content clean-up process began in earnest in 2014 but was renewed in August of last year when it developed its own take on a click-bait targeting system akin to an email spam filter. The move pre-empted the company’s broader strategy to tackle fake news, kicked off in late 2016.
On Tuesday, Facebook announced it is adding signals to its News Feed algorithm to identify "authentic" posts from people and pages. The implementation process saw Facebook categorise Pages it identified as posting spam or trying to directly ask users for likes, comments and shares in order to boost content.
The company used this data to train a model that continuously detects whether posts from other Pages are likely to be authentic. Facebook claims one indication that a publisher may be posting misleading items is if people keep hiding its posts.
SOURCE
Comments
Post a Comment